Gentle, full-strength 45 mg iron for women 40+ whose iron stores run low while their blood count looks fine.
Ships within 24h · 90-day money-back guarantee
When your iron stores (ferritin) run low, your body pulls iron away from “non-essential” jobs first: your hair, your energy, your focus. Avana refills those stores with 45 mg of gentle chelated iron, plus the helpers your body uses to move iron and build red blood cells.
Most women notice steadier energy in the first 2 to 4 weeks. Refilling iron stores takes about 3 months, which is why we suggest retesting your ferritin around week 12. Hair runs on a slower clock: shedding settles over 3 to 6 months and visible regrowth takes 6 to 12.
Take your daily serving with a glass of water. Keep it at least 1 hour away from coffee, tea, dairy and calcium, which block iron. On thyroid medication? Leave 4 hours between them.
Per serving: Iron (as iron bisglycinate) 45 mg · Vitamin C 120 mg · Vitamin B6 · Vitamin B12 · Copper · Selenium 55 mcg · L-lysine 400 mg · Lactoferrin 10 mg.
60 vegan capsules. Gluten free. Non-GMO.
Every batch is tested in an independent lab before it ships: iron content per serving, purity and heavy metals. If a batch doesn't match the label, it doesn't leave.
Orders ship within 24 hours with tracking. Free shipping on the Buy 2, Get 1 Free bundle and up. Single bottle: $4.90 shipping. Try Avana for 90 days. If you don't feel more energy, email us and get a full refund. No forms, no return needed.
You put it down to being busy. To the kids, the job, your age, perimenopause. But somewhere along the way, “tired” stopped going away.
Most checkups look at your blood count, not your iron stores. So your stores can run almost empty while every result says “fine.”
What a standard blood count checks. It can look full for a long time.
Your iron reserve. It drains first, quietly, while your hair, energy and focus pay the price.
Truong et al., Lancet Haematology 2024 (median lab lower limit for women: 11 ng/mL) · Mei 2021 · Galetti 2021 · AGA 2020
In perimenopause, periods often get heavier and longer. Every heavy cycle drains your iron savings a little more, and food alone rarely keeps up.
That's why so many women feel it in their 40s: the drain speeds up right when nobody thinks to check your stores.
SWAN study (Study of Women's Health Across the Nation)
Most women we hear from already tried. Here's what usually goes wrong.
Drugstore iron salts are known for constipation, nausea and cramps. So you stopped, and your stores never refilled.
Many “gentle” irons hold only 15 to 25 mg. Fine for maintenance, too little to refill a depleted tank.
Taken with your morning coffee or tea, much of the iron never gets absorbed. Nobody told you the rules.
Four things your last iron was missing, in one simple daily routine.
Iron bisglycinate is bound to an amino acid, so it's far easier on your stomach. In trials it caused 64% fewer stomach complaints than other iron forms.
Fischer et al., 2023
Not the 15 to 25 mg of typical “gentle” irons. Enough iron to actually refill depleted stores.
Copper, B6 and B12 support normal iron transport and red blood cell formation. Vitamin C supports absorption.
Every batch is lab-tested for iron content and purity, so the dose on the label is the dose in your capsule.
Anyone can print “45 mg” on a jar. We prove it. Every Avana batch is tested in an independent lab before it ships.
That's what makes the Gentle Refill Method work: a gentle form, a full dose, and proof that you're getting both.
The gentle, chelated form of iron. A full adult dose to rebuild ferritin without the stomach drama.
Supports iron absorption, built right into every serving.
Support normal red blood cell formation. B12 needs often rise after 40.
Helps your body move iron to where it's needed.
Also with selenium, L-lysine and lactoferrin. 60 vegan capsules · Gluten free · Non-GMO.
Iron is picky. How you take it matters as much as what you take.
Iron works on your body's clock. Here's what most women can expect.
Chelated iron is made to be easy on your stomach, so you can actually keep taking it.
Fewer 3pm crashes. Mornings stop feeling like wading through mud.
Words come back mid-sentence. You stop needing a second coffee to function.
About 3 months is what it takes to refill iron stores. This is when you see the number move.
Less hair in the brush and the drain. Your ponytail stops shrinking.
Baby hairs along your part. Your hairdresser notices before you do.
Hemoglobin usually rises within 2 to 4 weeks, refilling stores takes about 3 months more, and visible hair regrowth takes 6 to 12 months (American Academy of Dermatology).
US adults have low iron stores (ferritin under 30)
Tawfik et al., JAMA Network Open 2024of iron-deficient young women were not anemic, so a standard blood count missed it
Weyand et al., 2023ng/mL: where many lab “normal” ranges start for women. Research points to 25 to 50.
Truong et al., Lancet Haematology 2024fewer stomach complaints with iron bisglycinate vs. other iron forms
Fischer et al., 2023★★★★★ 4.8/5 from 32,000+ women
Ferritin was 14 and my doctor said that was fine. I'd already wasted money on biotin and a fancy hair supplement. Three months on Avana: my energy came back first, then the shedding slowed. At my last appointment my hairdresser asked what I was doing differently.
Every iron my doctor gave me left me constipated and miserable, so I always quit after a week. I've taken this one every day for 10 weeks without a single issue. My afternoon crash is gone.
I won't pretend it was overnight. It took about four months before I really noticed less hair in the drain. Now there are little baby hairs along my part. Ordering my third set.
Heavy periods, exhausted, brain fog at work. Everyone said it was my age. I pushed for a ferritin test: 18. Started Avana, retested at 12 weeks and it had more than doubled. I feel like myself again.
I read everything before buying anything. Full 45 mg, chelated, lab-tested, with the cofactors. That's what convinced me. Six weeks in and I walk up the stairs without stopping halfway.
I spent years thinking tired was just my personality. If your labs came back normal but you feel terrible, check your ferritin. This is the first thing that's actually helped.
 Avana | Drugstore iron | “Gentle” low-dose iron | Hair gummies | |
|---|---|---|---|---|
| Full 45 mg iron dose | ✓ | ✓ | ✕ | ✕ |
| Gentle chelated form (bisglycinate) | ✓ | ✕ | ✓ | ✕ |
| Easy on the stomach | ✓ | ✕ | ✓ | ✓ |
| Copper, B6, B12 & vitamin C built in | ✓ | ✕ | ✕ | ✕ |
| Made for women 40+ | ✓ | ✕ | ✕ | ✕ |
| Lab-tested every batch | ✓ | ✕ | ✕ | ✕ |
| 90-day money-back guarantee | ✓ | ✕ | ✕ | ✕ |
Take Avana for 90 days. That's long enough to feel your energy return and retest your ferritin. If you don't feel the difference, email us and we'll refund every cent. No forms, no return needed.
Possibly. Many lab ranges start around 11 to 15 ng/mL, but research suggests your body starts running low around 25 to 50. If you're exhausted and shedding with a “normal” result, ask for your exact ferritin number and compare.
Most drugstore iron uses harsh iron salts. Avana uses iron bisglycinate, a chelated form that caused 64% fewer stomach complaints in clinical trials. Gentle, without dropping the dose.
Cheap irons are usually either harsh (iron salts) or low-dose (15 to 25 mg). Avana gives you a full 45 mg in the gentle form, plus copper, B6, B12 and vitamin C, lab-tested every batch.
It can be either, or both. Low ferritin is one of the few causes you can actually test and fix. Refilling your stores takes it off the list.
Energy: usually 2 to 4 weeks. Iron stores: about 3 months. Hair: shedding settles over 3 to 6 months and regrowth shows at 6 to 12. That's why most women choose the 90-day supply.
Heavy periods drain iron fast, which is exactly why a full 45 mg dose matters. It helps refill what you lose every cycle.
It's the smartest way to start. Knowing your ferritin number lets you see exactly how far it moves when you retest at week 12.
No. Every order is a one-time purchase. No hidden rebills, nothing to cancel.
You're covered by our 90-day money-back guarantee. Email us and get a full refund.
Your stores didn't empty overnight, and they won't refill overnight. The 3-bottle supply covers the full 90 days most women need to rebuild iron and retest.
90-day money-back guarantee · Ships within 24h
Avana 40+ Ferritin Complex$62.99